As the major sponsor, Nokia NSeries models N93i, N95 and N76 were integrated in to the event Underbelly: public arts lab & festival 2007. All signage was digitally projected, animated and displayed within the overall event environment. The NSeries handsets were part of the overall functionality and decor of the event.
N76 handsets were modified in to butterflies by Sydney designer Dorothy Drabarek and installed at the entrance to the main venue, highlighting the sleek design of this model. Since the event, the 'butterfly phones' have been installed at Nokia House in Sydney.

Short animations of the N95 shot by Nokia were integrated in to the video art displays on large screens at the entrance to the venue.

The N93i was the perfect video phone, capturing DVD quality footage of the Public Arts Lab which was edited daily in to short episodes posted online as part of Underbelly TV