James Boags St George

James Boags St George were the exclusive beverage partners for Underbelly: public arts lab & festival 2007, their image was integrated throughout the event using projection, light boxes, installations and product displays.

Proceeds

A key message was the tangible support that James Boag's St George was providing directlly to the Sydney arts community.

Light

The branding was projected and displayed throughout the main foyer of CarriageWorks using small detailed light installations, through to large scale silhouettes of the brand's dragon emblem across 3 storeys and product displays at the bar.