Campaigns
Underbelly TV
Underbelly TV is a daily peek in the window of the 10 day Underbelly Public Arts Lab residency which involved over 100 Sydney fringe artists collaborating at CarriageWorks in Sydney 3 - 12 July, 2007. Shot entirely on Nokia NSeries N95 mobile phones, its a real time, punters view of how the day unfolded.
Each episode was turned around within 12 hours and posted online for punters, artists, media and crew to check in on this social experiment. The content was also looped and projected on large screens at the venue, in what became an unfolding time lapse of how the space was changing everyday.
