Fresh 92.7FM - Adelaide
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AT A GLANCEEstablished: 1998 Web: www.freshfm.com.au Streaming: Yes Reach: Greater Adelaide Newsletter: Yes. (Email only, monthly) MUSIC POLICYTapping into Adelaide’s obsession with electronic music, Fresh FM caters to a youth oriented audience (of which over 40% are aged between 15 and 24). Many styles of dance music, whether breaks, funk or trance, are covered and the station also regularly broadcasts live DJs sets from clubs under the ‘Clubcasting’ banner. OTHER PROGRAMINGWith a flagship weekday morning program and regular interviews, the station’s youth emphasis includes information and tips for students and covers topics pertinent to this demographic, whether the environment (the station has a partnership with Carbon Planet), drug and alcohol issues, or employment guidance with Fresh FM’s resident career counselor. REGULAR EVENTSAs well as producing a compilation CD of electronic music called ‘The Sounds Of Fresh’, the station hosts regular DJ sets, which are ‘clubcast’ live on-air from nightclubs. Fresh also have an annual birthday party (normally in April) held in a club and featuring sets from Fresh DJs. |